Social Circular Business Model Canvas (SCBMC)
The Business Model Canvas (BMC) has gained significant traction in recent times as a simple yet robust mechanism to showcase the way a business generates value and how it delivers it. It is a one page template with nine boxes to be filled in to capture an organisation’s business model. It has spawned other versions that focus on social enterprise, circular economy and lean start-up. The different versions all have their merits, but when tested with (aspiring) social circular enterprises, have not always fully captured all the relevant elements and features. Therefore, a new framework was developed to better capture how social circular enterprises generate and deliver value.
A focus on Value Proposition for People, Planet and Profit and areas like Governance and Unique Advantage not captured by the traditional BMC help to unearth information that would otherwise be missed and often prove to be of value to the organisation as it opens up uncertain territory and areas that had not previously received much thought. Typically this is the tension between the Value Proposition it says it pursues versus the lack of obvious direct linkage to the activities it actually pursues; often organisations are too busy to notice that they have gone down a path where what they do no longer aligns perfectly with the impact they want to deliver.
Similar to the traditional BMC, the SCBMC aims to keep things simple and maintain an organisational perspective rather than develop a whole market one. Practically this means that the canvas does not try to fully analyse market dynamics including competition. However its inclusion of ‘Unique Advantage’ as a criterion, not captured in the traditional BMC, allows a useful element of comparison with others' models.